Displaying items by tag: marketing

Mainstream Americans, including many Christians, are speaking out against retail giant Target’s Pride Collection for 2023. Its LGBTQ+ clothing, celebrating Pride Month, includes onesies for infants featuring pro-LGBTQ content. One onesie includes the text ‘Being Proud’, while another features what appear to be LGBT rainbows and hearts with the transgender flag colours. Target is also selling children’s books with the LGBTQ theme, including ‘Bye-Bye Binary’ and ‘What Are Your Words’, which tells kids how to use transgender pronouns. Some products for kids also appear to feature drag queens, according to products sold on the company’s website. Target sells adult ‘tuck-friendly’ swimwear, for transgenders who are biological males, and have upped the ante by targeting children with this obscene line, according to Christian apologist Michael Brown. Target also features the products of an overtly satanic, radical LGBTQ+ supplier. The company has lost $11 billion since a boycott over its pride merchandise.

David Marshall, of the Meaningful Chocolate Company, launched the Real Easter Egg ten years ago after discovering that not a single Easter egg mentioned the Christian faith. This startling revelation was the springboard for this egg, which, a decade on, still cuts a lonely figure in the sea of chocolate eggs on supermarket shelves that make no reference whatsoever to the Christian origins of the festival. But the fact that it is still on the shelves isn't something David takes for granted: after all, when the egg was first launched, supermarkets were reluctant to stock it. There is little reference to Jesus or the religious aspect of Easter elsewhere, but David’s company continues to provide faith-based Easter eggs that come with a children's book telling the story of Easter.

The owner of a card company has said Christmas is not just about religion after producing a range of cards which mock Christianity. One card reads, ‘Mary just needs to admit she slept with someone else’. Another one says, ‘Sorry your December birthday is overshadowed by a bloke who wore socks with sandals’. Christian Action Research and Education (CARE) said, ‘The cards are deeply offensive to many Christians and they highlight a fundamental hypocrisy, that Christianity is seen as fair game to mock, disparage and insult. As Christians we believe it is vital to exercise respect when sharing our views and listening to what others think. These cards are the opposite of respectful. Sadly, this happens every Christmas, which is such an important time in the Christian calendar. It is just another sad example of the kind of “under the radar” discrimination Christians around Europe are currently facing.’

For the first time ever, all the UK’s biggest supermarkets have stocked a religious-themed Easter egg. Out of 80 million eggs on sale in the UK, The Real Easter Egg is the first and only one to explain the real story of Easter. Morrisons, Sainsbury, Coop, Waitrose and Tesco have it on their shelves, though stock levels will vary. This egg is backed by church leaders, including the Archbishop of York. At first, all the supermarkets turned down the idea, but the Meaningful Chocolate Company, which manufactures the egg, sold over 250,000 through mail order. This year’s supermarket turn-around is a milestone. The manufacturers donate profits to Tradecraft Exchange, it is a Fairtrade egg, and it appeals to children and adults with its Easter story activity pack in the box.