David Marshall, of the Meaningful Chocolate Company, launched the Real Easter Egg ten years ago after discovering that not a single Easter egg mentioned the Christian faith. This startling revelation was the springboard for this egg, which, a decade on, still cuts a lonely figure in the sea of chocolate eggs on supermarket shelves that make no reference whatsoever to the Christian origins of the festival. But the fact that it is still on the shelves isn't something David takes for granted: after all, when the egg was first launched, supermarkets were reluctant to stock it. There is little reference to Jesus or the religious aspect of Easter elsewhere, but David’s company continues to provide faith-based Easter eggs that come with a children's book telling the story of Easter.