For the first time ever, all the UK’s biggest supermarkets have stocked a religious-themed Easter egg. Out of 80 million eggs on sale in the UK, The Real Easter Egg is the first and only one to explain the real story of Easter. Morrisons, Sainsbury, Coop, Waitrose and Tesco have it on their shelves, though stock levels will vary. This egg is backed by church leaders, including the Archbishop of York. At first, all the supermarkets turned down the idea, but the Meaningful Chocolate Company, which manufactures the egg, sold over 250,000 through mail order. This year’s supermarket turn-around is a milestone. The manufacturers donate profits to Tradecraft Exchange, it is a Fairtrade egg, and it appeals to children and adults with its Easter story activity pack in the box.