Displaying items by tag: follow the star

On 8 December the Church of England released its 2019 Christmas Advertisement, putting real-life stars at the heart of its campaign to invite people to church this Christmas. Dragons, talking carrots, and ET all vie for centre stage in the annual festive advertising bonanza. The video and digital campaign for 2019 (#FollowTheStar) tells the story of Christmas preparations at St Peter’s, Stockton-on-Tees, a church with a special ministry. Featuring in it are refugees and asylum seekers who attend St Peter’s, together with Stockton residents of all ages. The advert is backed by members of a gospel choir singing this year’s Christmas single, a new arrangement of the favourite carol We Three Kings. The campaign hopes to reach many more than last year’s 8 million through social media and broadcasts. Churches and cathedrals will display stars, hand out reflection booklets, and engage many millions more through personal invitations.