The Christian Institute has voiced concern over sexually explicit advertising after a perfume advert for Beyoncé’s new perfume was deemed unsuitable for daytime television. Mike Judge, of The Christian Institute, raised concern over the effect of such adverts on young girls. ‘As Christmas approaches we are bombarded by inappropriate perfume adverts on TV, the high street and in our shopping centres,’ he said. ‘These ads only contribute to society’s sexualisation, which more and more people are speaking out against. Sexualisation damages all in society but in particular it puts pressure on young girls and women to conform to a ‘perfect’ body image.’ He added: ‘The Advertising Standards Authority took action against this advert after 14 people made complaints, which shows it only takes a handful of people to say something is inappropriate, and it can make a real difference.’ Pray: for a wider recognition of the damage sexually explicit adverts and pop videos can do to our young people. (Ps.7:14) .tv/27103.htm