Displaying items by tag: Tik Tok tourists

A surge of ten thousand unexpected day-trippers overwhelmed the Italian ski resort of Roccaraso after viral social media posts promoted the area’s heavy snowfall. Influencer Rita De Crescenzo’s videos encouraged budget tour companies to offer cheap bus trips, drawing massive crowds. On 27 January, 220 tour buses and countless cars clogged the narrow roads, frustrating local residents and causing safety concerns. Chaos ensued on the slopes as visitors disregarded ski etiquette, used makeshift sleds like saucepans, and even lit barbecues. Authorities have since introduced crowd-control measures, including bus restrictions. Roccaraso’s mayor, describing the situation as ‘hellish’, fears that an even larger influx could arrive next weekend. Officials are now working with law enforcement to manage future crowds and prevent similar disruptions.