Displaying items by tag: IMB

In Thailand, where less than one percent of the population is evangelical Christian, social media are proving to be a powerful tool for evangelism. Stephen Cox, part of an IMB team in Chiang Mai, has been using digital engagement to share testimonies of first-generation Thai believers who once sought fulfillment in Buddhism but found true peace in Christ. Recognising the shift from traditional evangelism to digital platforms, his team launched social media ads asking,'How can we pray for you? ' After national tragedies, including flooding in Chiang Mai and a tragic school bus fire in Bangkok, they created an ad addressing the world’s brokenness, linking to a gospel message and disaster relief resources. The results have been remarkable: the campaign has reached over 980,000 people, with 70,000 watching testimonies in full and over 500 reaching out to learn more. Churches in the USA funded the ads, while Thai believers followed up with those interested. Cox and his team continue to pray for many more to come to Christ through digital outreach.