Displaying items by tag: Millenials

Friday, 13 January 2017 07:24

Millennials and army recruitment

Millennials are too self-interested to be easily recruited into the military, according to General Nick Carter, the head of the British Army. In a recent speech at an event, hosted by telecoms giant BT, he laid out some of the problems with recruiting for the reserves. A recent £3 million campaign to get more people to sign up to the part-time military was unsuccessful. Carter said: ‘We are now dealing with a different generation, Generation Y, born after 1985, and they have a slightly different expectation of life, which tends to be slightly self-interested, very committed. They are much more adaptable to the information age than my generation; they want to know what’s in it for them.’ Whatever their ideals, said Carter, the army is determined to see Generation Y serve its nation. Carter also used the opportunity to re-launch the Military Covenant - a hypothetical agreement between military personnel and the nation which means they forego certain rights like free speech while in uniform, but are properly looked after in return.

Published in British Isles