Technology must tackle scam advertisements

Written by David Fletcher 10 Mar 2022
Technology must tackle scam advertisements

The Government is failing to tackle an alarming growth in fraud nationwide. An updated draft of the Online Safety Bill will address laws covering harmful user-generated posts, adverts, and promotions. Images of celebrities are regularly used to advertise fraudulent scams, and a consultation is being launched over rules for online advertising to end the increase of consumer harm; there could be a new online advertising regulator to block and ban advertisers that repeatedly break the rules. The Government will leave it to Ofcom to decide whether the systems and processes are proportionate. Search engines may have to pay compensation to people duped by scams advertised through their platforms.

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