Sharing apps are booming: will kindness continue?

Written by David Fletcher 12 Aug 2021
Sharing apps are booming: will kindness continue?

The pandemic, and lockdown, made Adam Ellison want to help other people. Before coronavirus, he was content with his job in marketing and his own social bubble. But that changed when millions faced hardship due to disruption caused by the pandemic. ‘I've become more conscious of everybody else,’ he says. In October, he became a volunteer on Olio, an app that allows people to share edible food waste with others. Every Saturday he goes to Tesco at 7 am to collect unsold produce. He adds the items to the app and people living nearby request them for pickup. The food goes within a day. Olio will soon branch out with ‘Borrow’ - lending items that are only used occasionally. The big question now is whether the broader surge of app-mediated compassion will continue. Mr Ellison said, ‘If everybody did something small but meaningful, we'd live in a much better society. I think Covid's been a catalyst for that.’

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