Twelve girls from southern England were in an Instagram chat group whose name refers to suicide. The group was discovered when three of the girls were found seriously unwell in a street and taken by ambulance to hospital for emergency treatment. One of the girls mentioned they had met online and discussed suicide. Police examined digital devices and found the group’s other members. Seven of the girls had self-harmed before being traced by the police. Children's social care services from seven different local authorities are involved in safeguarding members of the group. In November Instagram launched technology to recognise self-harm and suicide images and words in content on its app in the UK and Europe. Sadly, Instagram said it found no suicide or self-harm related content in this group. The police said that peer-to-peer influence increased suicidal tendencies amongst the children involved, to the extent that several escalated to suicidal crises and serious self-harm.