Alpha targets Underground users

Written by David Fletcher 12 Jan 2018
Alpha targets Underground users

It is hoped that 1.2 million Underground passengers will notice new posters inviting them to find out more about Jesus by taking an Alpha course. The banners will appear for two weeks on staircases, escalators, and platforms at 400 different locations. Alpha’s marketing and communications officer said that the beginning of January is a ‘natural’ time of year to highlight the evangelistic programme.

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