Displaying items by tag: Mighty Oaks
Chad Robichaux, of the Mighty Oaks Foundation (a charity supporting those suffering from wartime trauma), was told he could not use the label 'Christian' to boost his advert on the Google-owned YouTube platform as it violated the site's advertising policy. When Mr Robichaux objected to their decision, YouTube said that targeting users based on their religion was in breach of their advertising policy, but adverts can include the term 'Christian' in them and still hope to reach a Christian audience. Mr Robichaux then accused the tech giant of religious discrimination, saying, ‘We ran the exact same ad with the keyword Muslim and it was approved but Christian was not. Additionally, we've run ads with the keyword Christian for years. This year alone we had 150,000 impressions on that word in our ads.’ He was told the discriminating policy was new. Google has yet to comment publicly on the matter.