Colombia has announced a crop substitution programme to eradicate the raw material for cocaine. The Farc rebel group relied on cocaine production to fund its insurgency and controlled much of the industry, but a joint programme between rebels and the government will offer farmers monthly payments if they voluntarily destroy their crops. They will also be offered loans and guidance about planting alternatives such as fruit trees and cacao. This was agreed as part of Colombia's peace accord, which was finally ratified in December. The government will invest $340m (£271m), which would benefit 50,000 families. The target is to destroy 100,000 hectares this year, to bring coca levels down. But the preferred strategy is winning over the estimated 64,000 peasant families dependent on the coca trade. ‘This is much more cost-efficient, and furthermore ensures that territories are transformed and people's lives are changed’, said a government representative.