Global action is required to tackle the web's ‘downward plunge to a dysfunctional future’, said its inventor Sir Tim Berners-Lee in an interview marking thirty years since its conception. He said people realised how data can be manipulated after the Cambridge Analytica scandal, but data breaches, hacking and misinformation could be tackled. He acknowledged that many people doubted the web could be a force for good. While he had his own anxieties about the future, he felt users were beginning to understand the risks. He thinks the principles of an open web need to be safeguarded in three specific areas of ‘dysfunction’ that harm the web today: malicious activity of hacking and harassment; problematic system design such as business models that reward clickbait; and unintended consequences, such as aggressive or polarised discussions. He said these things could be dealt with through new laws and systems limiting bad behaviour online. See also UK article 3, ‘Saving the internet from itself’.