Social media technology is responsible for an entire industry. But how does social media affect real-life relationships? Radio took 38 years to reach one million users; TV took 13 years; Facebook added 200 million users in less than one year, demonstrating the power and growth of the uncontrollable machine that is social media. More and more people are asking the question, ‘Is it time to switch off occasionally and have a technology fast? This does not eliminate freedom, but helps people recover it.’ We live in the flesh, and an experience that happens without the flesh is not on the same level as one that happens in the flesh. For example, while chatting with a friend on social media we might type ‘hahaha’ at something funny, but that’s the best we can do. It’s much better actually to be sitting in the company of friends and having a laugh together.