OMG stands for Oh My God. Poundland has a nationwide advertising campaign using 'OMG'. Many believe the advert blasphemes God's name and sends the message that God has no space in our national life except to advertise bargain products. A supporter of Christian Concern contacted them after seeing the advert. Christian Concern suggest complaining to Poundland if they share this concern. Points to raise could be: a) finding the advert offensive because OMG treats God's name as an advertising gimmick; b) for millions of UK Christians, God's name is holy and due reverence and respect; c) our nation is historically Christian, and many of the freedoms we enjoy result from the influence of God's people living out their faith in society - OMG suggests that God is no longer a serious part of our national life; d) other religions have a presence in the UK, and would Poundland consider running a slogan treating the name of their gods or gods in the same way?