Millennials are too self-interested to be easily recruited into the military, according to General Nick Carter, the head of the British Army. In a recent speech at an event, hosted by telecoms giant BT, he laid out some of the problems with recruiting for the reserves. A recent £3 million campaign to get more people to sign up to the part-time military was unsuccessful. Carter said: ‘We are now dealing with a different generation, Generation Y, born after 1985, and they have a slightly different expectation of life, which tends to be slightly self-interested, very committed. They are much more adaptable to the information age than my generation; they want to know what’s in it for them.’ Whatever their ideals, said Carter, the army is determined to see Generation Y serve its nation. Carter also used the opportunity to re-launch the Military Covenant - a hypothetical agreement between military personnel and the nation which means they forego certain rights like free speech while in uniform, but are properly looked after in return.