Sainsbury's support campaign on food waste

Written by David Fletcher 04 Nov 2016
Sainsbury's support campaign on food waste

The Evening Standard’s campaign to tackle food waste and hunger has won the backing of Sainsbury’s and the London Mayor, Sadiq Khan. The supermarket chain made an undisclosed donation to the charity ‘The Felix Project.’ It also agreed to create more food donation partnerships between Felix and its stores and depots. Mr Khan became the project’s most famous volunteer after being picked up from City Hall in a Felix van and donning a hi-vis jacket to help deliver fresh surplus fruit and vegetables to residents of St Mungo’s charity in Southwark. He said, ‘With the best will in the world you are going to have surplus food, and this campaign ingeniously turns the problem of food waste into a social solution to help address food poverty.’ Sainsbury’s chief executive said arrangements are in hand for Felix to collect fruit and vegetables from fifteen Sainsbury’s stores as well as an online distribution centre, with the prospect of more partnerships to come.

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