Teachers, counselors and social workers in England and Wales who fail to protect children could face up to five years in jail under new proposals. The new measures, being unveiled by the prime minister, would see the crime of ‘willful neglect’ extended to cover children's social care and education. There would also be unlimited fines for individuals and organisations shown to have let children down, and police will now prioritise sexual exploitation as a ‘national threat’. This means such abuse will be treated in a similar way to serious and organised crime, with police forces, chief constables and police and crime commissioners having a duty to collaborate in order to protect children. The government's proposals - also to include a national helpline being set up to enable professionals to report bad practice - are a response to child abuse scandals including those in Rotherham and Oxfordshire.