Primark has been forced to withdraw padded bikinis for seven-year-olds after critics condemned the store for fuelling child sexualisation. The Children’s Society slammed the popular high street chain for ‘premature sexualisation and unprincipled advertising’. A child protection consultant who works to help victims of paedophilia said: ‘It never fails to amaze me just how many High Street household names are now prepared to exploit the disgusting ‘paedophile pound’.’ Parents warned that children were facing pressure to grow up too soon. Penny Nicholls, director of children and young people at The Children’s Society, said: ‘We know from our research that commercial pressures towards premature sexualisation and unprincipled advertising are damaging children’s well-being. The evidence shows that adults feel children are more materialistic than in past generations, while children themselves feel under pressure to keep up with the latest trends.’

Pray: for our youngsters and against pressures that promote the premature sexualisation of our children. (Eph.5:5)

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