Ofcom has clamped down on scantily clad singers and dancers appearing on TV before the 9pm watershed, in its new guidance for broadcasters. It comes amid much concern about the sexualisation of children, and follows a furore over sexually provocative dances on last year’s X Factor final. The move also comes as the BBC has reportedly cut some overtly sexualised dance moves from its Strictly Come Dancing show. In relation to music videos broadcast before the watershed, Ofcom gives guidance on issues including sexual images, clothing and dancing. The group, which has a statutory duty to protect young people, also cautioned broadcasters to take ‘particular care’ with ‘family shows’ – programmes that attract a significant child audience despite not being made for children. An editorial in The Observer backed the new guidance, saying it ‘is not prudery to believe that there is an adult duty to try to manage information on behalf of the children in one’s care’.

Pray: for all media leaders to recognise their responsibility and duty to protect children and young people from such sexualisation. (Pr.4:5)

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