Prince William's Homewards project is a campaign for affordable housing as families face rising mortgage and rent costs, but there are some big challenges to face. He has been personally engaged in homelessness for many years as an active patron of the charities Centrepoint and The Passage. He now wants to turn words into action, with a more interventionist plan to create extra housing and measurably cut homelessness over the next five years. But this means getting involved in areas normally reserved for elected politicians, and he may face questions about getting involved in political issues. Any involvement in addressing a shortage of affordable housing is inescapably political, not least when there is so much anxiety about rising rents and mortgage costs. But being accused of being a bit too political might not actually be a bad thing, according to royal author Prof Pauline Maclaran, particularly for a younger generation.