The housing and homelessness charity Shelter has launched a new advertising campaign to encourage people facing housing problems to seek earlier advice. The campaign aims to tackle a common reluctance to do this: a survey carried out in 2010 by the Civil and Social Justice Panel found that 50 per cent of people do not seek external advice when they are in housing difficulties. The main focus of the activity is a series of poster advertisements. Each depicts a person in distress because they face a serious crisis, such as sudden job loss or mounting debt. They carry a single headline which shares with the viewer the desperation the person is feeling. The charity says that early advice can be crucial in helping people with housing issues to find a positive outcome for their problem. The advertising campaign aims to highlight this as well as demonstrating how people can seek help.
Pray: for all those facing critical issues in their lives at this time. (Heb.4:16)