Dr Peter McCann, an alcohol and drug rehabilitation expert, has called for a ban on alcohol advertising in winter and stricter laws on alcohol pricing. He says that new research has established a definite link between the climate and rates of binge drinking and liver disease, and added, ‘This weather-related alcohol consumption is directly linked to our chances of developing the most dangerous form of liver disease - cirrhosis - which can ultimately end in liver failure and death.' On the same day, health experts at a WHO summit in Edinburgh heard how minimum pricing introduced in Russia in 2010 has significantly reduced alcohol-related harm. It is still too early to gauge the impact of similar measures rolled out in Scotland recently.