Christian TV broadcaster SAT-7 broadcasts in the Middle East and North Africa and has just announced record viewership numbers of 21.5 million for its Arabic-language channels. Its audience has increased by 76% in the past five years. This remarkable growth is very encouraging, especially at a time when you would expect people to be preoccupied with hard-news channels due to the ongoing turmoil in the region. ‘One explanation for the growth might be that many people are deeply distressed by the situation in the Middle East: they have lost trust and hope in both their religious and political leadership, and they are looking for divine help and guidance. Many are emotionally tired and are searching for something to lift their spirits; some positive news; something that can encourage them. The messages of faith and hope that we broadcast are very attractive to many,’ says Dr Terence Ascott, founder and CEO of SAT-7.