Undaunted by the slaughter of 21 Coptic Christians in Libya, the director of the Bible Society of Egypt saw a golden gospel opportunity. ‘We must have a Scripture tract ready to distribute to the nation as soon as possible,’ Ramez Atallah told his staff the evening an IS-linked group released its gruesome propaganda video. The world stopped for a moment on hearing the news of 21 Coptic Christians, murdered by IS on the shores of a beach in Tripoli. Coptic Christians don’t get much attention on the world stage, but this was different. The pictures of those orange-clad men on the beach surfaced everywhere, the stories of their lives gaining more attention every day. Less than 36 hours later, the booklet ‘Two Rows by the Sea’ was sent to the printer. One week later, 1.65 million copies have been distributed in the Bible Society’s largest campaign ever.