UK-based Christian men’s magazine Sorted is to operate its very own Sorted Taxi, a fully liveried London taxi branded with the magazine’s graphics. This taxi will traverse the streets of London for a full year from June 18, 2013. According to a Sorted press release, the taxi’s dedicated driver will act as a special Sorted ambassador, distributing free copies of the magazine and explaining exactly what it stands for. ‘We believe this is a tremendous opportunity and exciting and innovative way to reach thousands of people with the Christian message in the most exciting city on earth,’ says Sorted publisher and editor, Steve Legg. He added: ‘Many people are reluctant to seek out a church or a typical Christian magazine, but we are confident that people will enjoy the variety, relevance and quality of Sorted whatever their belief system. I know they’ll love it.’

Praise: God for this initiative and pray that many will be exposed to the Christian message. (Mt.10:7)

More: http://www.assistnews.net/Stories/2013/s13070106.htm