Just as more Americans are becoming religiously unaffiliated, there is another shift happening on the religious spectrum. More people today say they are ‘born again’ than at any point in the past three decades. While significant portions of the country jettison religion, others are increasingly identifying with a more devout expression of the faith. Across segments of Christianity - not just evangelical Protestants - Americans are heeding the scriptural call that ‘you must be born again’ (John 3:7), even when the label has not historically been part of their faith traditions. 60% of black Protestants claimed to be born again in 1988, now it’s 80%. The increase for evangelicals was 68% to 78% during the same time period. Also, across all Christian traditions, including mainline denominations and Roman Catholics, the born-again identity is trending up.