The reporter from the LA Times was not sure what to make of Kanye West’s Easter morning church service at the Coachella Valley music festival. describing it as ‘a new-age Baptist church revival’. The service began shortly after 9.30 am. West arrived dressed in violet-magenta hues - with his hair dyed to match. What unfolded was a nearly two-hour celebration of gospel music, which has played a major influence on his creative achievements. He was supported by hundreds of singers, dancers, and a full orchestra. His part in the service was minimised, with no sermonising or rapping. He allowed the choir and band to be the main focus as he was caught up in the worshipful atmosphere of the moment. West transformed a secular festival at Coachella into a black church experience.