A Danish pastor tended to confront head-on the growing number of New Age adherents and seekers in his country, without much success. Despite his obvious heart for the lost he was met by suspicion, mistrust, and closed doors. Then he changed his approach. ‘What I’ve learned is the need to move from a more defensive or even hostile attitude towards New Agers and new spiritual seekers, to dialogue and most of all, presence in their setting.’ He meets them on their terms and on their turf and has learned to speak their language as he presents the truth of the gospel, with uncommon compassion. This month his ministry ‘In the Master’s Light’ celebrates twenty years of outreach and bridge building. Pastor Madsen and his co-workers are regulars at New Age fairs, engaging and praying for seekers. They also offer accessible YouTube videos and other social media touchpoints.