Macedonia’s ethnic composition dominates its political and social existence, where segregation is more prevalent than harmony. The large (and growing) Albanian minority feel more connected with their own kind in Albania and Kosovo than with the other ethnicities of Macedonia. Greece, Bulgaria and Serbia also have agendas for Macedonia. Economic difficulties cause significant emigration and urban pull; many of the 2,000 villages are dwindling or disappearing altogether. Media and literature are important ministries in Macedonia, and the Bible Society oversees the distribution of two new Macedonian translations of the Bible. The Gideons are the largest distributors of Scripture, giving out many New Testaments. A Christian cultural centre in Skopje includes a Christian bookstore, but so far only a few books have been translated into Macedonian. The JESUS film has been widely viewed on television and film. It is available in Albanian, Macedonian, Romani and Turkish.