The challenge: Italy is facing its worst recession since the Second World War. To heal the decimated economy, it has no choice but to revive its tourism industry. As of today, European travellers are once again welcomed in, restrictions on movement between regions have been lifted, and international flights are set to resume in three major cities. Italy wants visitors, but it is unclear if visitors want Italy. Also, people have long hoarded banknotes in uncertain times, but the pandemic may prove an exception. Passed from person to person, cash is making people nervous. Across Europe, shopkeepers and customers are looking for ways to limit the chances of infection, prioritising card payments. Analysts see this rapid shift as a huge step towards a wholly cashless society.