Whilst technology will allow automation of many tasks, and some challenges such as rogue users can also be managed by website user 'people power', there is a need for substantial time input by trained staff and moderators.  Whether or not the people are paid, this need increases the costs and income generation challenges of the project.  

Organisations would be asked to pay a subscription to use the service with a number of additional paid-for options including banner advertising.  

Personal users would be asked to make a suggested donation on sign up and on anniversaries.